Shipt is an app based grocery and household goods delivery service; that is now owned by the Target corporation and operates through multiple retail chains like Target, Costco & CVS. I was brought on in early 2017 by the Launch Squad media company to create monthly recipe videos with their in-house creative team for Shipt. Working with a great crew of food stylist and recipe writers, we grew an audience for Shipt on their social. After a year of working with Shipt they were acquired by Target, where I shot, directed and edited this style of content for another 2 years helping increase their outreach.

Recipe Videos

Shot + Directed + Edited

I kept a clean simple look for these videos to fit Shipt’s colorful rebranding and to let the food do the talking. I shot 3 videos once a month over the course of 2 days. Studio load in, rigging and food prep the first day, leaving the second day to shoot and breakdown. We were able to keep these shoots to a very minimal crew and very affordable budget while producing a large amount of content for the brand and their partners.